Instagram & Facebook Growth Campaign

I run a local service business and need consistent, strategic management of our Instagram and Facebook profiles to turn followers into paying customers. The task covers everything from shaping a visually cohesive feed and writing persuasive captions, to setting up and optimizing paid campaigns that drive bookings and enquiries. Key deliverables each month: • Content calendar with post concepts, visuals, and copy tailored to local audiences. • Ad sets and targeting for Facebook & Instagram that focus on lead generation and conversions. • Metrics report summarising reach, engagement, cost-per-lead, and next-step recommendations. All creative assets should align with our brand voice, use location-specific hashtags, and comply with the latest Meta platform guidelines. Results will be measured by growth in qualified leads and sales rather than vanity metrics alone.