Legal Lead Generation Campaign

I need a digital marketer who can consistently turn online traffic into real-world enquiries—phone calls or completed web forms—for our firm’s business, property, and contract law services. My priority is results at a sensible spend, so every tactic must be chosen for its ability to bring in qualified leads rather than vanity metrics. Scope of work • Audit our current website, tracking, and past campaigns. • Build a channel mix—Google Ads, Microsoft Ads, SEO, LinkedIn, or other data-backed options—to reach potential clients anywhere in the country. • Craft compelling ad copy, keywords, and landing pages that speak directly to owners, investors, and managers who need commercial legal support. • Implement call tracking and form analytics so we can see exactly which clicks convert. • Optimise weekly, share clear reports, and scale what works while trimming what doesn’t. Acceptance criteria Leads must arrive via phone or form, be traceable to your campaigns, and relate to business, property, or contract matters. A steady month-on-month rise in qualified enquiries is the goal; I will judge success by cost per lead and overall lead volume. If you have a proven track record generating nationwide legal leads and can walk me through a practical roadmap to hit these targets, let’s get started.