Coffee CPG Outreach Specialist

We are looking for an experienced U.S. coffee/CPG sales professional who can take strong ownership of launching and expanding our roasted whole-bean and ground coffee in the U.S. market. Our immediate focus is getting the brand in front of grocery buyers, supermarket chains, distributors, and other retail decision-makers, while also building a strong online sales presence. The ideal freelancer should have direct experience with U.S. grocery, food, beverage, or coffee sales—not just general lead generation—and should be comfortable managing the project with minimal supervision. Scope of Work: - Build or refine a verified list of grocery and supermarket buyers, category managers, merchandisers, distributors, and other relevant decision-makers. - Prioritize regional and national grocery chains, specialty retailers, and relevant distributors. - Develop concise email pitches, call scripts, and follow-up messaging focused on strong value, consistent quality, reliable supply, and promotional support. - Run structured outreach through email, phone, LinkedIn, and preferred sales tools such as HubSpot, Apollo, or similar platforms. - Secure buyer introductions, sales calls, or sample requests. We will support product samples, pricing, and final negotiations once interest is established. - Set up and optimize online sales channels such as Shopify, Amazon, and other relevant marketplaces. - Help coordinate the overall U.S. market launch, including outreach, sales tracking, e-commerce setup, and next-step execution. - Provide weekly updates showing contacts reached, responses, buyer feedback, opportunities, sales activity, and recommended next steps. - Take full ownership of the project and proactively move opportunities forward without requiring constant direction. Preferred Experience: - Previous success placing coffee, food, beverage, or other CPG products with U.S. grocery chains. - Existing relationships with grocery buyers or distributors are a major plus. - Experience launching or managing Shopify, Amazon, or other e-commerce channels. - Strong knowledge of grocery category sales, wholesale distribution, retail placement, and online consumer sales. - Experience helping emerging or imported brands enter the U.S. market is highly preferred. Initial Goal: During the first six weeks, we would like to see meaningful buyer conversations, sample requests, qualified sales opportunities, and measurable progress toward both retail and online sales channels. All outreach and sales activity should be tracked through a CRM or organized reporting system. Long-Term Opportunity: We are open to starting on an hourly or project basis. Once sales begin and there is proven traction, we are also open to discussing an ongoing commission-based or performance-based relationship. When applying, please tell us: 1. What coffee, food, beverage, or CPG brands you have represented. 2. Which U.S. grocery chains, distributors, or retailers you have worked with. 3. Examples of buyer meetings, sample requests, retail placements, or sales you have secured. 4. Your experience with Shopify, Amazon, or other e-commerce platforms. 5. How you would approach this project during the first 30–45 days. 6. Whether you are open to transitioning into a commission-based relationship after initial sales traction. We are looking for someone who can do more than generate leads—we want a professional who can help own and grow the U.S. sales launch from buyer outreach through e-commerce and ongoing sales development.