Drive Android Budget App Installs

I have just released an Android app that helps families stay on top of household expenses with easy budgeting, spend alerts, and visual reports. My top priority right now is to accelerate downloads—fast. Your mission is to turn this fresh launch into a steady stream of installs from families who actively manage day-to-day spending. Think Google Play ASO, Google Ads, Meta campaigns aimed at parents, collaborations with personal-finance or parenting influencers, even quick PR hits on finance blogs—whichever mix will push download numbers up quickly and cost-effectively. What I need from you: • A rapid-fire marketing plan for a four-week sprint detailing channels, creative angles, target audiences, projected KPIs, and a timeline I can approve quickly. • End-to-end execution: keyword optimisation on the Play Store, ad account setup, copy and creative, influencer outreach, and any tracking integrations (Firebase, Adjust, AppsFlyer, etc.). • Weekly reports summarising installs, CPI, Day-1/Day-7 retention, and insights for optimisation. • A final wrap-up with lessons learned and a roadmap for scaling beyond the initial push. If you have a proven track record driving family-focused or finance-related app downloads and can hit the ground running ASAP, I’m eager to see how you’ll make this app a must-have budgeting tool for households. APP LINK: https://play.google.com/store/apps/details?id=com.qualwiz.paylog