Facebook & Instagram Paid Ads Campaign

The assignment is straightforward: drive qualified traffic and sales to my website through Facebook and Instagram advertising. I already have active pages; what I need now is a data-driven ads strategy that turns those profiles into conversion machines. Here is the scope in practical terms: • Strategy & Setup – Build conversion-focused campaigns inside Meta Ads Manager, including accurate Pixel/Conversions API configuration and audience research. • Creative & Copy Guidance – Advise on thumb-stopping visuals and persuasive ad copy; I can supply existing brand assets, or you can propose fresh ideas. • Ongoing Optimisation – Monitor performance daily, refine targeting, bids, and creatives, and pause or scale ad sets based on real-time ROAS. • Reporting – Provide concise weekly reports that highlight spend, clicks, cost-per-result, and next-step recommendations. Success is measured by increased website sessions that translate into transactions, not vanity metrics. I value clear communication, transparent testing, and a willingness to iterate quickly. If you have a track record of profitably managing Facebook and Instagram campaigns, you will feel right at home with this project.