Drive Paid Users to Trading App

I’ve built a web and mobile app for stock and options traders and now need a marketer who can turn our existing awareness into steady, paying customers. Everyday consumers who dabble in the markets are my core audience, yet they still need a clear reason to upgrade from “free” to “paid.” Your job is to craft and run campaigns across social media, search, the app stores, and the influencer space—wherever potential traders research tools and talk about the market. I’m particularly interested in pros who already understand trading jargon, can speak credibly to beginner-to-intermediate investors, and have a track record of keeping cost-per-acquisition under control. Key deliverables • Strategy outline covering Facebook, Instagram, TikTok, Google Ads, Apple/Google Play ASO, and targeted communities on Reddit, Discord, or Twitter/X • Creative ad concepts and copy that highlight our premium features and convert free users to paying plans • Influencer or micro-community outreach plan with projected reach and expected CPA • Weekly performance report detailing installs, trial activations, subscription conversions, and optimization actions I’ll provide full product access, existing brand assets, and historical usage data. If you know how to blend sharp targeting with compelling trader-focused messaging, let’s talk.