Logo Design Brief – MUNCHBUDDY

Logo Design Brief – MUNCHBUDDY Restaurant & Food Brand Mascot + Custom Typography 1. Business Name MUNCHBUDDY Tagline: Good Food. Good Mood. 2. About the Business MunchBuddy is a fun, modern fast-casual restaurant serving delicious burgers, crispy fries, chicken sandwiches, wraps, and refreshing drinks. The brand is designed for young people, families, students, and anyone who enjoys tasty comfort food in a relaxed and friendly atmosphere. We want a logo that feels energetic, memorable, approachable, and instantly recognizable. 3. What We're Looking For We need a creative logo combining: - A fun and memorable food mascot. - Custom typography for the word MUNCHBUDDY. - A clean, balanced composition. - A playful personality without looking childish. - A design that works on packaging, menus, signage and social media. 4. Mascot Ideas Option 1: Happy Burger A friendly burger character with a confident smile. Option 2: Fries Buddy A playful French fries character. You can explore either direction or introduce a completely original food-inspired character. 5. Preferred Color Palette #F15A24 #FFC642 #25352B #FFF4DF Warm orange, golden yellow, dark green and creamy white. 6. Design Style - Modern and playful. - Clean vector illustration. - Custom lettering. - Simple but distinctive mascot. - Professional restaurant branding. - Maximum 3 main colors preferred. 7. Avoid - Generic stock burger icons. - Overly complicated illustrations. - Excessive gradients and shadows. - Overly childish cartoon characters. - Generic AI-looking mascot designs. 8. Required Deliverables 1. Primary logo (mascot + wordmark). 2. Secondary logo variation. 3. Mascot-only icon. 4. Full-color version. 5. Black and white version. 6. Transparent background vector files (AI, EPS, SVG, PDF). 9. Target Audience Young adults, students, families and fast-food lovers. 10. Overall Goal We want MunchBuddy to become a recognizable food brand with a unique mascot and custom typography. The logo should look equally good on a restaurant sign, burger box, takeaway bag and social media profile.